Content Marketing
As the Marketing and Social Media Manager at The Future Project —a national nonprofit with sites in 11 cities across the country, I re-focused our distribution strategy from releasing purely proprietary content and relying on organic reach, to developing long-term partnerships — producing and distributing content to double audience engagement and recruit for programs across digital platforms.
Social Media & Asset Management
Audience Development
Integrated Marketing
Analytics & Trends Tracking
Dream It Real Campaign — Social Rollout with Coach
Over 4.7M organic reach from content across social
PR reach was 100M+ (Vogue, Paper, i-D, TeenVogue)
To kick off The Future Project's partnership with Coach, I led and executed campaign roll-outs that significantly increased our brand platform's visibility and demand. We celebrated the exciting celebrity elements of Coach's #DreamItReal campaign (Selena Gomez & Michael B. Jordan) while keeping our students, their stories, and our organization's core mission front and center.
Careers Page — Production &
Project Management
Produced and coordinated assets including copy, design, casting, approvals—across different teams internally to deliver a digital culture hub.
